Making New Connections
The multipurpose hall on the second floor of the Baker Student Center was not as packed full as I expected on the 30th of April, 2008 at 2pm. But, the speakers who are seasoned practitioners were on hand to shed light on “Making New Connections: Social Networking, Blogs and Mobile Media”. There were three speakers:
Bob Benz, a Partner in Maroon Ventures. He served previously as vice president of interactive media for E.W. Scripps Co.'s newspaper division and as editor on "The Plutonium Experiment," which earned a Pulitzer Prize. Benz has also served on Ohio University Scripps School of Journalism Advisory Board.
Randy Ludlow, a veteran reporter with The Columbus Dispatch who continues to do the job of sourcing for credible information and passing same to his readers through his newspaper and web log reports on public records and First Amendment issues. Mr. Ludlow was named 2006 Best Reporter of the Year by the Ohio Society of Professional Journalists.
Steven Siegel, vice president of the HipCricket, a mobile marketing company. He worked previously in the same position at Enpocket (now Nokia Ad Solutions). To his credit are numerous brand accounts and mobile adverts including the History Channel, McDonalds, Verizon Wireless, Sprint and New York Times.
I was most thrilled by Mr. Siegel’s presentation about the hip, progressive and cool impact of mobile telephone marketing. According to him, HipCricket was set up as a mobile marketing solution provider in 2004 to tap into the idea of reaching everyone everywhere through text messaging which offered the advantage of transmitting codes and images. The developments in journalism have led reporters to seek systems that will ensure feedback from readers; journalists...
